Being "On the Hook" with Seth Godin
In this episode, we talk to author and marketing legend, Seth Godin. His latest book, [The Practice: Shipping Creative Work](https://www.amazon.ae/Practice-Shipping-Creative-Work/dp/0593328973), is just chock full of brilliant stuff and is a must-read for everyone who wants to get "unstuck" and move forward with their goals in life.
> I think that we are way happier when the work we do becomes our dream, not the other way around.
Seth also talks about what being *on the hook* means and why it is important to commit to do your best work at all times.
> This idea that our work pays forward, that it gives us a chance to make an impact as we'd like to have an impact made for us. I think that makes it a perfect circle.
Focusing on being productive and writing, Seth does not believe that there is a special tactic that can unlock it.
> I find the strategy matters more than the tactic. And what's the difference? Strategy is something that doesn't change very often and that you can tell your competition about it and it won't make any difference.
Curiosity is a big motivator for Seth. He outlines that skills are learned and that talent has nothing to do with how successful you can be.
> I don't believe in talent. I think almost nothing is innate. I've never met a six month old kid who could ride a bike or juggle or speak a sentence that was worth listening to. So somewhere along the way, we learn all these things. They're skills and being curious is definitely a skill.
We end the conversation by talking about willpower and how developing this skill is essential to productivity.
Don't forget to drop by [Akimbo's Creative Worskhop](https://akimbo.com/thecreativesworkshop).
Read more about what Seth is up to on his [blog](www.seths.blog).
Graham Allcott is the founder of time management training company [Think Productive](www.thinkproductive.co.uk).
This podcast is produced by [Rizelle Marie Paredes](https://www.linkedin.com/in/rizelleparedes04/) and is hosted on [Podiant](podiant.co).
Brought to you by Graham Allcott of Beyond Busy